Having just watched the most amazing World Cup Cricket tournament and sensational final as well as the Wimbledon Men’s Final I think it is fair to ask the question – what difference does a coach make to a team or to an individual?
As a South African it was sad to see three really great South African cricket coaches sitting in the opposition boxes against Bangladesh but we can certainly be proud of what they did for their team. Sadly their time and talents were not used to take our South African cricket team further in the tournament.
A coach is completely different to a mentor or a leader. A coach is someone who facilitates a process that aims to improve performance and focuses on the ‘here and now’ rather than on the distant past or future. Coaching is unlocking a person’s potential to maximise their own performance. It is a process that helps people to learn for themselves rather than teaching them.
Many people are afraid of having a coach and see it as the same as making use of a therapist or counsellor – that is completely incorrect.
Individuals would use a coach to:
- Improve their own performance in a specific area of their life; e.g. personal relationships, career, health, etc.
- Set achievable and relative goals to achieve targets.
- Discover more about themselves and with NLP specifically they are able to remove negative emotions and limiting beliefs.
- Take greater ownership of their personal development and life.
- Be more aware of influencing factors and develop a strategy to enhance the good but eliminate the bad.
Companies would use a coach to:
- Identify individuals’ talents and potential and allow teams to make more effective use of this talent and potential.
- Improve productivity.
- Improve personal development, learning and growth.
- Motivate the team and the individuals.
- Allow the company to improve company culture.
- Improve management style.
- Improve relationships within a team / department and the company.
How big an impact does coaching have?
A Bersin by Deloitte research study revealed that organizations that are effective at coaching are:
- 130% more likely to have strong business results
- 33% more effective at engaging employees
- 42% higher in employee productivity
Contact email@example.com to find out how we can assist you with coaching.